DESCRIPTION
Clover Sonoma Organic Milk takes a modern take on its packaging redesign.
Inspired by the nature fields and up to date design, the packaging changes drastically to exceed the standards of competitors.
Embarking on this project, we encountered the exciting challenge of pinpointing a package ripe for redesign. Our journey commenced with a thorough exploration and analysis of packages within analogous market segments. We meticulously scrutinized their branding elements, imagery, typography, color schemes, and overall hierarchy, documenting every detail. These findings laid the groundwork for a comprehensive design brief.
Crafted with precision, the design brief articulated our vision for seamlessly integrating and enhancing the existing packaging. Our goal was to elevate the brand's presence and appeal through thoughtful design choices. Every aspect, from imagery to typography, was carefully considered to ensure alignment with our overarching objectives.
